Under a shell company, Apple has filed for four new trademarks in multiple countries relating to their Mixed Reality Headset. Bloomberg published this revelation that Apple made the fillings under the company name "Immersive Health Solutions, LLC" in Delaware.
Patently Apple's report provides you with the details behind these filings in relation to their official International Class definitions that weren't presented in the Bloomberg report. Details like one of the headsets could be made with leather or that Apple could be adding "health" and "Fitness" apps and features, or that telecommunications could be added and much more. Clues that are fun to delve into.
The applications were reportedly filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.”
The new trademarks are all registered to a shell corporation named Immersive Health Solutions LLC that was incorporated in February, according to records obtained by Bloomberg News. That company itself was registered by another Delaware shell corporation, the Corporation Trust Co., typically used for filings by firms looking to avoid detection. The RealityOS trademark used that same firm.
In order to file the trademark paperwork, a process that began in Canada with an original application in February and in several other countries in August, the company behind the trademarks relied on several big-name and boutique law firms in each operating nation.
In the US, Canada and New Zealand, the filer enlisted law firms that Apple has used in the past to either register trademarks or for other matters. In New Zealand, for instance, the law firm Simpson Grierson was used for the “Reality” filings. Apple relied on that same firm to file the corporate name Apple Sales New Zealand.
Apple has long followed this same process to register upcoming product names either months or years before their official debut. The approach allows Apple to secure the names early with less risk of having to buy them later from another trademark holder. The company didn’t take the approach ahead of the iPhone’s debut in 2007 and ultimately needed to reach an agreement with Cisco Systems Inc. for that name. for more on this read the full Bloomberg report.
While Patently Apple couldn't find the filings in the EU, we did find them in Hong Kong and the U.S. Below are the four filings in-part that were applied for in the U.S.
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The trademark was filed under International Class 009 that includes coverage as follows:
"Apparatus for recording, transmission or reproduction of sound or images; data processing equipment; data communication apparatus that transmit data and information to databases; smartglasses; optical apparatus and instruments; computer chips; integrated circuits; telecommunication apparatus for mobile networks for the sending, receiving and storing of digital data; computers; computer hardware; computer peripherals; virtual and augmented reality headsets; goggles; glasses; wearable computer hardware; peripheral devices; wearable peripherals, interfaces, controllers, and remote controls for use with computers, computer hardware, telecommunications apparatus and instruments, smartphones, smartwatches, headphones, headsets, media streaming devices, portable media players, cameras, virtual and augmented reality headsets, goggles, glasses, and smartglasses; computer software; software for accessing, browsing and searching downloadable audio and video files, information and commentary available online from databases or the Internet; virtual and augmented reality software."
Part one: "Reality One"
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In the first trademark filing for "Reality One" the trademark was filed under four International Classes including 028, 037, 038 and 041 which covers the following:
Class 028: "Toys; games; playthings; hand-held consoles for playing video games; apparatus for games; controllers for game consoles; gloves for games; portable games and toys incorporating telecommunication functions; video game consoles; video game machines; video game apparatus."
Class 037: "Installation, maintenance and repair of computer hardware and computer peripherals; information, advice and consultancy relating to the aforesaid services."
Class 038: "Providing access to databases; leasing access time to a computer database; communications by computer terminals; computer aided transmission of messages and images; message sending; providing online forums; streaming of data; transmission of digital files; video-on-demand transmission; wireless broadcasting; transmission of information by electronic communications networks; providing of access to data and information via electronic communications networks."
Class 041: "Provision of education, training and instruction; providing educational and entertainment services and information; arranging and conducting of conferences, seminars, workshops, educational exhibitions, and forums; game services provided on-line from a computer network; games equipment rental; health and fitness training; providing films, not downloadable, via video-on-demand transmission services; movie studio services; providing on-line electronic publications, not downloadable; providing on-line music, not downloadable; providing on-line videos, not downloadable; organization of exhibitions for cultural or educational purposes; production of shows; providing non-downloadable video-on-demand transmission."
Part Two: "Reality One"
In the second trademark filing under # 97546520 for "Reality One" we see that the trademark was filed under an additional four International Classes including 009, 010, 042 and 044 which covers the following:
Class 009: "Photographic and optical apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; data processing equipment; data communication apparatus that transmit data and information to databases; measuring apparatus for values concerning fitness and exercise; cameras; optical lenses; contact lenses; smartglasses; eyewear; eyeglasses; optical goods; optical apparatus and instruments; computer chips; integrated circuits; telecommunication apparatus for mobile networks for the sending, receiving and storing of digital data; computers; computer hardware; computer peripherals; interactive touchscreens; interfaces for computers; smartphones; smartwatches; headphones; headsets; virtual and augmented reality headsets, goggles, and glasses; wearable computer hardware; peripheral devices; wearable peripherals, interfaces, controllers, and remote controls for use with computers, computer hardware, telecommunications apparatus and instruments, smartphones, smartwatches, headphones, headsets, media streaming devices, portable media players, cameras, virtual and augmented reality headsets, goggles, glasses, and smartglasses; computer software; software for accessing, browsing and searching downloadable audio and video files, information and commentary available online from databases or the Internet; virtual and augmented reality software; digital recording media; downloadable audio files, image files, video files, music files and multimedia content."
Class 010: "Surgical and therapeutic imaging, diagnostic, and monitoring apparatus and devices using virtual and augmented reality; health, fitness, exercise, and wellness sensors, monitors, measuring apparatus, and displays."
Class 042: "Design and development services relating to computer hardware and computer peripherals; design, development, maintenance and updating of computer software; computer programming; creating and maintaining web sites; design and maintenance of computer databases; electronic data storage; cloud computing services; providing non-downloadable software; consultation services for developing computer systems, databases and applications; computer security and data security consultancy; data encryption services; providing computer hardware or software information online; maintenance, repair and updating of computer software and applications; technical advisory and support services relating to computer hardware and software problems; providing search engines for obtaining data via the internet and other electronic communications networks; creating indexes of online information, sites and other resources available on the Internet and other electronic communications networks; providing an Internet portal allowing users to preview and download electronic books, publications, and other documents; information, advisory and consultancy services relating to all the aforesaid."
Class 044: "Medical, health, fitness, exercise, and wellness testing, imaging, diagnostic, screening, assessment, evaluation, monitoring, and counseling services using virtual and augmented reality; providing information in the fields of health, fitness, exercise, and wellness."
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The trademark for "Reality Pro" was filed under same International Classes as the second filing for "Reality One" was as presented above that includes 009, 010, 042 and 044 with the very same verbiage.
In respect to Canada, the Reality Pro trademark filing makes reference to priority trademark filings were made in Canada.
Hong Kong Patent and Trademark Filings
Below is a screenshot of the four trademark filings made with the Hong Kong Patent and Trademark Office that were originally filed in February 2022 as presented below.
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Under the trademark application 306037227 for Reality One," there was one new International Class of 018 was added that differs from the U.S. filing that covers the possible use of leather. More specfically, International Class covers the following:
"Leather, imitation leather, animal skins and hides, and vegan leather; attaché cases; pouches of leather; bags; reusable shopping bags; beach bags; boxes of leather or leatherboard; briefcases; business card cases; cases of leather or leatherboard; credit card cases (wallets); game bags; garment bags for travel; handbags; key cases; labels of leather; leather straps; luggage tags; baggage tags; music cases; parasols; pocket wallets; purses; school bags; leather shoulder belts; suitcase handles; suitcases; toiletry bags; tool bags; travelling bags; umbrellas; vanity cases; walking sticks; canes; luggage and carrying bags; umbrellas and parasols; walking sticks; collars, leashes and clothing for animals."
Back in late May Patently Apple reported on the trademark filing for "Reality OS" that was filed under the company name "Realityo Systems LLC" that was linked to Apple Inc.
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