MENA fitness market is undergoing transformation and disruption with Saudi Arabia and Israel being the two largest fitness markets contributing more than 50.0% of the Revenues in 2020: Ken Research – Digital Journal

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Fitness brands are actively optimizing their existing business models as the industry faces disruption by offering diversified services such as personal training and group exercise
Increase in Prevalence of Chronic Diseases: The prevalence of CVD is 10-15% in Middle East accounting for 34% of all deaths with ~55 Mn adults aged 20-79 years having diabetes in the region. Also, ~1-3% of population are affected with Cancer in MENA with Colorectum, lung and breast cancer being the most prevalent. The exercise services provided through fitness centres provide preventative health benefits to customers, essentially reducing the incidence of chronic diseases attributable to physical inactivity.
Dedicated Ladies Only Fitness Centres: Commercial Fitness Centers in the MENA region, especially in countries such as UAE, Saudi Arabia and Qatar are offering programs that are relevant to women and to millennial such as Ladies only Fitness Centres or separate timings for ladies in a unisex gym are encouraging women participation.
Penetration Rate of Fitness Centers: The MENA Health and Fitness Services Market is still relatively immature compared to other countries such as UK and UK with just 1.4% of the population participating in Fitness Centres. Israel has the highest penetration rate, followed by UAE and Saudi Arabia. At the same time, markets such as Egypt, Turkey and Morocco display considerable market potential with a penetration rate of less than 1.0%. Factors such as low awareness and high membership fees restricts people to join a fitness center
Adoption of At- Home Fitness: Sedentary lifestyles and hectic schedules along with COVID19 Outbreak have led to the adoption of in-home fitness equipment. Majority of the sales growth for Matrix Fitness, i.e., 85.0% of overall sales growth is driven by home gyms during COVID 19 outbreak.
MENA Fitness Services Market Research Report
The report titled MENA Fitness Services Market Outlook to 2025F (Second Edition) – Driven by increasing health concerns resulting in addition of number of health clubs and gyms in the region by Ken Research suggested that the fitness market is further expected to grow in the near future owing to growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in MENA region. The market is expected to register a positive five year CAGR of 18.1% in terms of revenue during the forecast period 2020-2025F.
Key Segments Covered in MENA Fitness Market
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Key Topics Covered in the Report
Related Reports
Egypt Fitness Services Market Outlook To 2025F – Driven By Growing Health And Fitness Consciousness And Increasing Obesity Among Consumers In The Country
UAE Fitness Services Market Outlook To 2025F (Second Editiion) – Driven By Increasing Health Concerns Resulting In Addition Of Number Of Health Clubs And Gyms In The Country
KSA Fitness Services Market Outlook To 2025F – Driven By Technological Innovations And Inventive Training Approaches Along With Adoption Of Hybrid Model By Fitness Centers
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