Frasers Group’s luxury fashion retailer Flannels will be making space for a Barry’s fitness studio inside its new Flagship Liverpool store opening this summer in a first for both companies.
The Barry’s studio will offer classes, protein shakes and a place to test drive clothing and equipment from brands including Lululemon Athletica.
The two companies also plan to host joint events for their overlapping customer base, while Flannels will be treating its own staff to Barry’s classes. The new store is due to open early this summer and will be located at 15 Parker Street in the “Owen Owen” building.
In 2021, Flannels opened more than 10 stores, including a 60,000 square foot flagship in Sheffield, in addition to stores in Leicester, Brighton and its Southampton store, which houses its first first beauty edit concept.
This year the luxury fashion business is set to open a further 10 retail outposts, including a flagship in Ireland, as well as the 120,000 square foot store in Liverpool.
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